WHY?
Many performers are amazing at their craft but lack the confidence, understanding and skills to build a successful career. The Performer’s Edge is a holistic, tailor-made programme designed for performers who have decided to take ownership of their career and are ready to succeed.

The content
We start with a 360º audit, which covers the five key elements of mindset, health, technique, development, and identity. The audit looks into your strengths, weaknesses, what you want to retain, to build or erase. Then you will learn to develop, understand and apply the principals related to each key element. All crucial to a performer’s career success and longevity.
The work
Together we will develop a plan of action, explore effective strategies and tools to help you set, measure and achieve your goals. During this part of the programme we will eliminate any mindset obstacles, improve practice, technical and performance strategies, build your brand identity and increase over all resilience. I will be your accountability buddy to ensure you stay motivated and on track.
The result
To be totally transparent I cannot make you famous, nor can I guarantee your success. What I can guarantee is that this programme will help you to understand where you are now, exactly where you want to go, how you will get there and who you want to support you along the way. We all know that an element of success in this industry is luck. The thing is if you’re not prepared then that lucky moment will be wasted. This programme is here to help you prepare.
THE INGREDIENTS OF SUCCESS

You need passion to drive and motivate you through the hard times, a plan so you know what direction you are going in and when you get there, and then to do the work because, my friend, no-one else is gonna do it for you! Even when you’re a high-level artist or performer you will still need to continue working on your skills and art.
This is what happens if you do not have all three ingredients:
Passion + Work but no Plan this results in No direction
I can’t count the number of times I speak to performers who have an incredible passion for what they are doing and work very hard. The common downfall is a lack of specific goals and plans on how to achieve their dreams, it’s like pedalling furiously on your bike without a chain.
Work + Plan but no Passion this results in No motivation
You may be hardworking and goals can change or evolve over time, but if the passion isn’t there you won’t be able to push through the hard times, and trust me there are plenty of those. You either have to rekindle your passion by identifying what’s plugging that hole or maybe it’s time to find a new direction. It’s like sitting on a beautiful yacht with your destination in sight but no wind to push you there.
Plan + Passion but no Work this results in No results
Some people are passionate about their art and have lots of plans on how to achieve their goals, the only thing is they don’t actually put in the work required. So up the proverbial creek without a paddle!
THE 5 KEYSTONE AREAS YOU NEED TO ATTEND TO

After working with thousands of performers, of all levels, I have identified the 5 key elements that impact career success and staying power, these are Mindset, Health, Technique, Development, and Identity.
MINDSET
This area is all about your mental health and resilience, beliefs and outlook. Without your mindset onboard nothing will be done, changed or achieved.
HEALTH
Nutrition, sleep, and exercise are key to our health and wellbeing. Understanding how to optimise your health will ensure you minimise loss of performance time.
TECHNIQUE
Raw talent will only get you so far. By preparing your voice, body, and mind for performance you can ensure you and your audience have a fantastic experience.
DEVELOPMENT
The secret to practice is not in the length of time, but in the how. Good practice strategies will help you build your neural myelin and motor skills so you can create freely!
IDENTITY
You will need to find your purpose and values as an artist and performer. Then to create synergy and continuity between your stage persona, writing and public identity.
TESTIMONIALS
HOW WE DO THIS
- The Triage
- Roadmap
- The Work
- Evaluate
- On the road
THE TRIAGE
This is to establish where you are now, and where you want to go. There will be a comprehensive audit of the 5 key areas including vocal/physical health, resilience, career, technique and performance to ascertain areas of strength and areas that require development.
ROADMAP
once the triage is complete I will design a tailor-made plan of action for all 5 key areas. We will incorporate your priorities and timelines taking into account your overall goals and current commitments.
THE WORK
the bulk of our time will be spent in the work phase. We will address limiting beliefs standing in the way of your goals, look into technical issues, optimise your vocal and general health, build resilience, explore your artist identity, engage Deliberate Practice, improve performance, and liaise with other support personnel as required.
EVALUATION
this is a check in to see you are making progress towards your goals and make adjustments as necessary.
ON THE ROAD
so we’ve done the groundwork it is time to take it on the road. You will have access to me outside regular coaching sessions and beyond the course for support, advice and motivation.
THE PROCESS
I will pull on a diverse set of experiences, tools, strategies, tools and a bit of woowoo to help you get everything aligned and to lay good foundations down so you can continue beyond me. Here are some of these tools.
Consider this a vocal and physical audit, if you’re in the UK think MOT! I will delve into your vocal and medical history. The most surprising things can impact voice and performance. For instance, a whiplash may be the cause of voice fatigue. As they say, everything is connected. If it’s a potential or current problem we need to know about it so you can develop strategies or get the condition under control. Referrals will be made where necessary.
Wraw is the world’s first psychometric tool that measures resilience and its impact on wellbeing. It is based on the 5 Pillars of Resilience, which provides a holistic view, covering thinking style and the emotional and physical elements that impact wellbeing. Once you’ve completed the Wraw test we will look at the results together and identify strengths and areas that require work. I will help you build up those areas of resilience that require build on. This test is a reflection of where you are right now.
We must eliminate any limiting beliefs that are standing in the way of your goals. It won’t matter how many goals you set, how well, how hard you work, how many great contacts you have or even how talented you are. If your belief system isn’t onboard then you will continue to live by the beliefs you have, e.g. I am not capable, I am not good enough. I use Rapid Transformational Therapy, a powerful and quick hypnotherapy/CBT/NLP/Psychotherapy influenced therapy to rid you of limiting beliefs standing in the way of your progress and achievements. If for some reason this method doesn’t suit you I have also trained in a non-hypnotherapy based process called the Lefkoe Belief Process.
We all know that practice is a vital ingredient to becoming an expert. What many don’t realise is that it is not just any old kind of practice. I will help you understand deliberate practice strategies and give you resources and strategies to practice effectively and productively.
I will assess your current vocal technique status and advise on a suitable regime that addresses any potential issues, suits your vocal workload and stylist needs. If necessary I may recommend you to a voice teacher for regular vocal coaching. If your main instrument is not the voice then we will discuss how to get this assessed. You will also have full access to my online 14 Lesson Vocal Warm Up Course.
Unlike an instrumentalist, the singer can not see their instrument. Understanding a bit about how it works will support you in your practice, use of your voice and maintaining it’s health. We will look at vocal and respiratory anatomy and physiology to help you get a grip on your instrument.
Your voice is how you earn your keep, express your creativity and communicate. Bottom line, without it there is no career. There are many reasons your vocal health may be at risk, sometimes it can’t be helped. I will help you identify risk areas, suggest preventative measures, advice on health and wellbeing to increase your immunity and also advise on the signs and symptoms of an issue, what to do, when and who to see. We will look into different all the scenarios you perform under and how they may impact your health and wellbeing.
We will evaluate your live performance to identify areas that need improving or changing to fit your message, image or goals. If necessary we will work on and performance anxiety issues you may be experiencing.
I will guide you through some physical, vocal and mindset warmups to suit your vocal workload, situations, and style. Together we will develop a set of regimes for each situation, I will help you understand how to adapt your warm-ups and cool-downs based on vocal condition, requirements, style, and performance situation.
As you may already be aware this is a fairly lonely path, you need someone in your corner. Whilst there will be others traveling with you such as band members, managers, agents, a label, production company, producers, other singers etc it is always nice to have someone there just for you. Someone who doesn’t have any ulterior motives or expectations. For the time we are working together I will also be your support, sounding board, your accountability buddy and where appropriate advisor. You will have access to me Monday – Friday, working hours and for emergencies via a messaging system.
DELIVERY
We will meet 2 hours a week online over a period of 12 weeks, after which we will have a monthly 1-2 hour follow up call for the rest of the year.
A full schedule will be created after the initial Audit session, taking into consideration your schedule and requirements.
In between sessions and calls, you will have messaging access to me Monday to Friday, and on weekends for emergencies. I will commit to answering you within 24 hours or sooner if it’s urgent.